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Two bookmakers, scored side by side.

Pick any two of our twenty-five reviewed UK bookmakers. Same fourteen-metric scorecard, published margin, withdrawal speed, welcome offer and UKGC licence number. No promotional language — just the measurements.

Head to head

bet365 — William Hill

Metric bet365 William Hill
Overall 4.7 / 5 4.5 / 5
Sports range
Odds
Live betting
Mobile app
Customer service
Withdrawal speed
Bonus clarity
Cash-out
Accumulator coverage
In-play depth
UX
Responsible gambling
Support response
Account security
Odds margin avg 4.2% 3.9%
Withdrawal average 2h 04m 4h 10m
UKGC licence 039011-R-319371-001 000-038898
Tested April 2026 April 2026

bet365 — who it’s for

For the punter who wants one account that covers every sport with the deepest in-play coverage in the UK.

Offer: £30 in free bets for new customers.

Visit bet365  ·  Read our take

William Hill — who it’s for

For the value-focused punter who wants the narrowest odds margin in the top five.

Offer: £40 in free bets for new customers.

Visit William Hill  ·  Read our take

Green cells indicate the operator that scored higher on that metric in our April 2026 audit.

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